DP Technology, makers of the ESPRIT CAM system, announce the launch of a redesigned product website. The new site features improved navigation, faster page load times, and updated content.
Camarillo, California (September 27, 2019): The virtual home of the ESPRIT CAM system has a new look. After several months of design and development, DP Technology has unveiled their completely revamped website. Completed in-house by DP Technology’s Camarillo-based marketing team, the new website is expected to bring big benefits to website visitors.
“Our previous website served us well, but we’re always searching for ways to improve both in design and user experience,” says Kori Sato, Director of Marketing at DP Technology. “We’re a modern company with a high-tech product so it’s critical that our website reflect these attributes.”
The updated website includes an up-to-date layout and improved navigation, making it easier for visitors to quickly find the information they need. The team incorporated today’s best practices for SEO, design, and UX to create an experience that looks sharp and functions at today’s standards.
New ESPRIT CAM website home page.
“In addition to updating the mechanics of the site, we also refreshed the images and copy. We carefully chose these elements, as we knew they would become the ‘face’ and ‘voice’ of our company. We want users to get a better sense of who we are as a company and what they can expect when they work with us. Even though we specialize in demanding machining applications, we’re also approachable and personable, and we value connections. Our website is often the first point of contact with a potential customer, which makes it a perfect opportunity to communicate our brand personality,” says Sato.
The new website also features custom translations in three languages with plans to add seven additional languages by the end of 2019. “We’re an international company with customers and offices around the world, so using automated translations wasn’t an option,” says Sato. “Instead, we chose to have the new site copy manually translated by native speakers.”
New ESPRIT CAM website Multitasking product page.
In addition to improving the way visitors interact with the website, DP Technology hopes the updated design will improve search engine performance, bolstering their reputation as a leader in CAM software.